Small change.
Big impact.
Sustainable beauty
swaps have never
been this Izzy.
Small change.
Big impact.
Sustainable beauty swaps
have never been
this Izzy.
Shop Now
“Izzy’s just-launched mascara is reusable, recyclable, and CarbonNeutral®.”

“Delivers the lush lashes of prestige brands, with impressive volume, length and lift, but without waste.”

“More than just an eco-friendly shopping concept, the mascara formula itself is really great.”

Zero Waste
Brow Gel
Thicken + sculpt
brows to perfection
in a single swipe.
Zero Waste
Brow Gel
Thicken + sculpt
brows to perfection
in a single swipe.
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Zero Waste
Glossy Lip Butter
Clean, cruelty-free lip butter that delivers intense hydration + a non-sticky, natural-shine finish for a pillowy soft pout.
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Zero Waste Mascara
Clean, cruelty-free mascara that lifts, separates + volumizes lashes to perfection.
Shop NowLove love
love it! Would
recommend
1,000 times!
Addicted!
Lightweight
moisture with
just a touch
of gloss.
One swipe leaves
lashes super
full, fluffy, and
noticeably more
voluminous.
This is
definitely my
everyday
mascara!!
From the
quality to the
concept, this
is a must-
have!
Meet The Woman Behind Izzy
Shannon Goldberg wanted to provide her daughter with truly sustainable beauty options. So she founded Izzy.
Learn More