Zero Waste Mascara
BLK
BLK
BLK
6.5 ML
Say yes to loud, luscious lashes–and no to plastic waste–with this premium sustainable mascara. Clean, buildable and endlessly refillable, our Zero Waste Mascara gives lashes a lustrous coat of dramatic volume that you can feel good about. Cruelty-free, vegan-friendly and CarbonNeutral® for minimal impact to the environment.
How It Works
Choose Your Option
All purchase options come with a 90-day supply of mascara. Only memberships include refills. You can always add refills to your one-time purchase, and you can change or cancel your membership at any time.
Get Your Izzy
Your mascara comes in a Zero Waste Reusable Shipper with no outer packaging. A scannable QR code on the shipper will take you to our site, where you can easily access information about our mascara, memberships and zero waste policy.
Send It Back
Approximately 90 days after your purchase, we'll email you a reminder to send your empty Izzy back in your reusable shipper. Members receive a sterilized and refilled mascara every 90 days. To save the planet and a $30 restocking fee, don't discard your empty mascara or reusable shipper.
Features
Key Ingredients
Advanced polymers and volumizing microfibers wrap around each lash for visible lengthening, strengthening and definition comparable to lash extensions. Sunflower seed wax and jasmine extract soften, condition and nourish lashes with continuous moisture so they don’t dry out or break off.
Zero Waste
Not only does our mascara come with zero outer packaging, but every component–from the stainless steel tube to the applicator to the wiper–is 100% reusable and recyclable. Compared to the industry standard, our mascara uses 94% less plastic and has a 78% smaller carbon footprint after 25 refills. The more you reuse your mascara, the smaller our relative carbon footprint becomes over time. Izzy Zero Waste Mascara is a certified CarbonNeutral® product in accordance with The CarbonNeutral Protocol, the leading global framework for carbon neutrality.
Suggested Usage
Application
The proprietary High-Fidelity Wave Brush features a dip in the middle for mess-free application that builds all lash types upward and outward without caking or clumping. Look up, place the brush at the base of your upper lashes, and gently wiggle it back and forth until the base of each lash is evenly coated. Moving slowly to avoid clumping, pull the brush up until lashes are evenly coated from base to tip. One coat provides natural-looking length and volume. For a more dramatic look, apply additional coats as needed.
Tips
Wipe off any excess product on the edge of the tube prior to application. To prevent drying out the product, avoid pumping the wand in and out of the tube. Switching out your mascara every three months can help combat dryness, redness and irritation from bacterial buildup or environmental stressors like wildfire smoke and pollution.
Cruelty-Free / Vegan-Friendly
Zero Waste
Gluten-Free
Reduce, Reuse, Recycle
Ethical Sourcing
Sustainable Business
Eco-Friendly Packaging
Ingredients
BLK: WATER (AQUA), IRON OXIDES (CI 77499), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, STYRENE/ACRYLATES COPOLYMER, GLYCERYL STEARATE, MYRICA PUBESCENS FRUIT WAX, STEARIC ACID, GLYCERIN, PROPANEDIOL, COPERNICIA CERIFERA WAX, ACRYLATES COPOLYMER, VP/EICOSENE COPOLYMER, RHUS SUCCEDANEA FRUIT WAX, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, AMINOMETHYL PROPANEDIOL, XANTHAN GUM, TOCOPHEROL, ETHYLHEXYLGLYCERIN, CAPRYLYL GLYCOL
BRN:
WATER (AQUA), IRON OXIDES (CI 77499), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, STYRENE/ACRYLATES COPOLYMER, GLYCERYL STEARATE, MYRICA PUBESCENS FRUIT WAX, STEARIC ACID, GLYCERIN, PROPANEDIOL, COPERNICIA CERIFERA WAX, ACRYLATES COPOLYMER, VP/EICOSENE COPOLYMER, RHUS SUCCEDANEA FRUIT WAX, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, AMINOMETHYL PROPANEDIOL, XANTHAN GUM, TOCOPHEROL, ETHYLHEXYLGLYCERIN, CAPRYLYL GLYCOL
Certified CarbonNeutral®
Our cosmetics are certified CarbonNeutral® by the CarbonNeutral Protocol, the leading global framework for carbon neutrality.
Reducing Our Impact
Compared to the industry standard, our cosmetics have a 78% smaller carbon footprint after 25 refills. We offset our carbon emissions by planting trees for every Izzy purchased.
Reviews
NO GOING
BACK!
Dilek Y.
This mascara has been a GAME CHANGER! Not only is it beautifully (and sustainably) packaged but the formulation is amazing. It lengthens and curls the perfect amount! As a full time working mom, I never remember to replace my mascara so this has put me at so much ease knowing I don't have to worry about that anymore. Returning the package is easy and we just do a quick drop off on one of our walks! I've recommended Izzy to everyone - seriously LOVE IT!
THIS IS
IT!
Sarah
Good clean mascaras are hard to come by-- especially ones that are also planet friendly. From the luxe stainless steel packaging to the clean and vegan formula, I will for sure upgrade to a membership from here. Love this brand and what it stands for!
Absolute
Must
Add
Meghan J.
From the sleek design to the custom applicator, I don't know where to start. Finally a mascara that meshes beauty and aesthetic, the applicator is not only a conversational piece but backs up all the hype. The mascara itself makes me not only feel luxurious but I look luxurious, it is the new fix for fake lashes ladies.
MUST
HAVE
Priscila Herrera
I am fascinated by the brands commitment to changing the world, and focusing on reusable sustainable make up brand. The mascara its self is so volumizing and it keeps them looking fabulous all day. I love how black the mascara it is as it gives that perfect look enhancing my lashes. If you have not tried it I suggest you do. 😉 love love love it!! Would recommend 1000 times