For many consumers, hunting down the best mascara is like searching for the Holy Grail. Because, let’s get real, our lashes are all unique and our goals vary, even when it comes to mascara. So, how do you find the right mascara for you? Do a little research, read reviews, and consider the following tips when comparing mascara brands, formulas, and eco-friendly practices.

Tip No. 1: Pinpoint the lash goals you’re trying to achieve

From lengthening short lashes to achieving luscious curls to avoiding irritated eyes, lash goals vary. Before you start your search for the best mascara, take time to think about what’s really important to you. What results are you trying to achieve?

Next, consider the following pointers as you weigh options for the best mascara for you:

• Searching for the best mascara for length? Look for brands that feature lengthening formulas and precision brushes.
• Need a mascara to take you from straight to perfectly curled lashes? Look for mascaras with curved brushes and formulas designed to last. These formulas can also work well for people with full, luscious lashes that need a lift.
• Have thin, wispy lashes and want to pump up the volume? The best volumizing mascara brands use descriptions like volumizing and buildable, and allow you to add layers to achieve the volume you desire. A full, fluffy mascara wand is also a plus.
• Buildable mascaras are also ideal for those embracing the minimal make-up trend—just one coat and you’re good to go.
• Want lush lashes minus the red, itchy eyes? If your eyes are sensitive to mascara formulas, search for clean beauty brands that feature safe, natural ingredients with anti-bacterial properties. Environmental Working Group (EWG) is a great resource for getting the lowdown on mascara brands and ingredients in other beauty products.

Tip No. 2: Read reviews to find the best mascara for length, volume, and curl, along with brand insight

If you want to find out which mascara is really the best mascara for length, volume, curl, or whatever your needs, read the customer reviews. It’s really helpful to hear what people who have road tested the mascara have to say. You’ll be hard pressed to find a brand or formula that gets all 5-star reviews, so read the reviews and use that insight to find the best mascara based on what matters to you.

We’re humbled to say, that our customers say they love Izzy’s Zero Waste Mascara for a variety of reasons. Here are just a few comments from recent reviews:

• Preandra: … the volume this mascara gives my lashes is so amazing! I LOVE it! Also, knowing that I am investing in a sustainable product makes the experience of using this product even more enjoyable, especially as I strive to reduce my waste in my day to day where I can.

• Chantelle: … Luxurious and better for the planet! How often do those two things go together? I can layer it to build drama lashes …

• Jeanette: … Goes on easy and very defining and lengthening

• Melissa: … I initially wanted to try it out due to it being zero waste but was pleasantly surprised with how much I love it. I don't wear a lot of makeup, and a couple of coats really lengthens and darkens my lashes, maintaining a more natural look.

• Kim: … I love everything about this mascara. It covers nicely, builds well and stays on all day without flaking.

Tip No. 3: Keep your social and environmental values in mind

OK, if you know Izzy Beauty, you know we had to go there. If you’re new to us, here’s why those values are important to us. Izzy Beauty is committed to zero waste during every step involved with the manufacturing, shipping, and recycling of our beauty products and packaging. This includes our top selling Zero Waste Mascara.

We were inspired to launch this company because we wanted to reduce the environmental impact of the beauty industry, and make the planet a healthier place for our kids to grow up.

What does that mean for you, the consumer, when you’re shopping for the best mascara? When you purchase Izzy Zero Waste Mascara, you can expect:

• Reduced carbon footprint and zero waste! Our mascara comes with zero outer packaging, and every component is 100% recyclable. We even make it easy to ship back your empty mascara tube and get a fresh tube when you need it.

• One of the best, vegan-friendly mascara formulas available. Our buildable, clean, zero waste mascara was designed to be add fullness, length, and lift to you lashes.

• Natural ingredients. While our proprietary formula was designed to fulfill your lash dreams, natural, antibacterial, antioxidant-rich ingredients keep lashes healthy and minimize irritation.

Want to buy the best volumizing mascara AND do so with a clear conscience?

Shop Izzy Beauty today! As a zero waste product, our award-winning mascara and 2025 best eco-conscious beauty brand will allow you to achieve the lash and beauty goals of your dreams, while reducing the carbon footprint of the beauty industry.

Check out our Zero Waste Mascara and learn how you can save BIG with our Subscribe and Save options.