Meet Izzy

Izzy is the world’s first zero waste, certified CarbonNeutral® mascara. Our medical-grade, American-made stainless steel tubes are designed to be cleaned and refilled over 10,000 times, so you never have to throw away another mascara for the rest of your life. And thanks to our reusable mailers, even our shipping process is zero waste. No packaging. No waste. Just high-performance lengthening, curling and volumizing with premium lift and separation.

The First Zero Waste Mascara

If you’re looking for a clean and sustainable prestige mascara to
give you longer, fuller-looking lashes, look no further.

Purchase Options

Ready to go steady? Become a Zero Waste member, and you'll receive a sterilized and refilled mascara every three months with a prepaid reusable return mailer for your empty Izzy.

Zero Waste Memberships

Eco Hero

$35 + $19 every 3 months

Eco Icon

$85 every year

Commitment issues? Opt for a one-time purchase. No matter which option you choose, we’ll give you 10% off your first purchase.

One-Time Purchase


Zero Wastemaker

Izzy is the glamorous brainchild of
zero wastemaker Shannon Goldberg.