Annual Membership

Let your lashes get loud with a lustrous coat of dramatic volume that you can feel good about. Buildable, clean, vegan-friendly and zero waste, our super volumizing mascara adds fullness, length and lift for big, fanned-out lashes that practically hit your browbone. Our proprietary High-Fidelity Wave Brush features a dip in the middle for mess- free application that builds all lash types upward and outward without caking or clumping.

Annual Membership

How It Works

how it works step 1

Choose Your Option

All purchase options come with a 90-day supply of mascara. Only memberships include refills. You can always add refills to your one-time purchase, and you can change or cancel your membership at any time.

step 2

Get Your Izzy

Your mascara comes in a Zero Waste Reusable Shipper with no outer packaging. A scannable QR code on the shipper will take you to our site, where you can easily access information about our mascara, memberships and zero waste policy.

step 3

Send It Back

Approximately 90 days after your purchase, we'll email you a reminder to send your empty Izzy back in your prepaid reusable shipper. Members receive a sterilized and refilled mascara every 90 days. To save the planet and a $30 restocking fee, don't discard your empty mascara or reusable shipper.


Key Ingredients

Advanced polymers and volumizing microfibers wrap around each lash for visible lengthening, strengthening and definition comparable to lash extensions. Jasmine wax and rice wax soften, condition and nourish lashes with continuous moisture so they don’t dry out or break off.

Zero Waste

Not only does our mascara come with zero outer packaging, but every component–from the stainless steel tube to the applicator to the wiper–is 100% reusable and recyclable. Compared to the industry standard, our mascara uses 94% less plastic and has a 78% smaller carbon footprint after 25 refills. The more you reuse your mascara, the smaller our relative carbon footprint becomes over time. Izzy Zero Waste Mascara is a certified CarbonNeutral® product in accordance with The CarbonNeutral Protocol, the leading global framework for carbon neutrality.

Suggested Usage


Look up, place the wand at the base of your upper lashes, and gently wiggle it back and forth until the base of each lash is evenly coated. Moving slowly to avoid clumping, pull the wand up until lashes are evenly coated from base to tip. One coat provides natural-looking length and volume. For a more dramatic look, apply additional coats as needed.


Wipe off any excess product on the edge of the tube prior to application. To prevent drying out the product, avoid pumping the wand in and out of the tube. Switching out your mascara every three months can help combat dryness, redness and irritation from bacterial buildup or environmental stressors like wildfire smoke and pollution.

Cruelty-Free / Vegan-Friendly

Zero Waste


Reduce, Reuse, Recycle

Ethical Sourcing

Small Carbon Footprint

Sustainable Business

Eco-Friendly Packaging



Five stars

Dilek Y.

This mascara has been a GAME CHANGER! Not only is it beautifully (and sustainably) packaged but the formulation is amazing. It lengthens and curls the perfect amount! As a full time working mom, I never remember to replace my mascara so this has put me at so much ease knowing I don't have to worry about that anymore. Returning the package is easy and we just do a quick drop off on one of our walks! I've recommended Izzy to everyone - seriously LOVE IT!


Five stars


Good clean mascaras are hard to come by-- especially ones that are also planet friendly. From the luxe stainless steel packaging to the clean and vegan formula, I will for sure upgrade to a membership from here. Love this brand and what it stands for!


Five stars

Meghan J.

From the sleek design to the custom applicator, I don't know where to start. Finally a mascara that meshes beauty and aesthetic, the applicator is not only a conversational piece but backs up all the hype. The mascara itself makes me not only feel luxurious but I look luxurious, it is the new fix for fake lashes ladies.


Five stars

Priscila Herrera

I am fascinated by the brands commitment to changing the world, and focusing on reusable sustainable make up brand. The mascara its self is so volumizing and it keeps them looking fabulous all day. I love how black the mascara it is as it gives that perfect look enhancing my lashes. If you have not tried it I suggest you do. 😉 love love love it!! Would recommend 1000 times