Zero Waste Mascara

BLK

BLK

BLK

6.5 ML

Say yes to loud, luscious lashes–and no to plastic waste–with this premium sustainable mascara. Clean, buildable and endlessly refillable, our Zero Waste Mascara gives lashes a lustrous coat of dramatic volume that you can feel good about. Cruelty-free, vegan-friendly and CarbonNeutral® for minimal impact to the environment.


Starting at $22

Zero Waste Mascara

Add fullness, length and lift for big, fanned-out lashes that practically hit your browbone.

How It Works

how it works step 1

Choose Your Option

All purchase options come with a 90-day supply of mascara. Only memberships include refills. You can always add refills to your one-time purchase, and you can change or cancel your membership at any time.

step 2

Get Your Izzy

Your mascara comes in a Zero Waste Reusable Shipper with no outer packaging. A scannable QR code on the shipper will take you to our site, where you can easily access information about our mascara, memberships and zero waste policy.

step 3

Send It Back

Approximately 90 days after your purchase, we'll email you a reminder to send your empty Izzy back in your reusable shipper. Members receive a sterilized and refilled mascara every 90 days. To save the planet and a $30 restocking fee, don't discard your empty mascara or reusable shipper.

Features

Key Ingredients

Advanced polymers and volumizing microfibers wrap around each lash for visible lengthening, strengthening and definition comparable to lash extensions. Sunflower seed wax and jasmine extract soften, condition and nourish lashes with continuous moisture so they don’t dry out or break off.

Zero Waste

Not only does our mascara come with zero outer packaging, but every component–from the stainless steel tube to the applicator to the wiper–is 100% reusable and recyclable. Compared to the industry standard, our mascara uses 94% less plastic and has a 78% smaller carbon footprint after 25 refills. The more you reuse your mascara, the smaller our relative carbon footprint becomes over time. Izzy Zero Waste Mascara is a certified CarbonNeutral® product in accordance with The CarbonNeutral Protocol, the leading global framework for carbon neutrality.

Suggested Usage

Application

The proprietary High-Fidelity Wave Brush features a dip in the middle for mess-free application that builds all lash types upward and outward without caking or clumping. Look up, place the brush at the base of your upper lashes, and gently wiggle it back and forth until the base of each lash is evenly coated. Moving slowly to avoid clumping, pull the brush up until lashes are evenly coated from base to tip. One coat provides natural-looking length and volume. For a more dramatic look, apply additional coats as needed.

Tips

Wipe off any excess product on the edge of the tube prior to application. To prevent drying out the product, avoid pumping the wand in and out of the tube. Switching out your mascara every three months can help combat dryness, redness and irritation from bacterial buildup or environmental stressors like wildfire smoke and pollution.

Cruelty-Free / Vegan-Friendly

Zero Waste

Gluten-Free

Reduce, Reuse, Recycle

Ethical Sourcing

Sustainable Business

Eco-Friendly Packaging

Ingredients

BLK: WATER (AQUA), IRON OXIDES (CI 77499), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, STYRENE/ACRYLATES COPOLYMER, GLYCERYL STEARATE, MYRICA PUBESCENS FRUIT WAX, STEARIC ACID, GLYCERIN, PROPANEDIOL, COPERNICIA CERIFERA WAX, ACRYLATES COPOLYMER, VP/EICOSENE COPOLYMER, RHUS SUCCEDANEA FRUIT WAX, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, AMINOMETHYL PROPANEDIOL, XANTHAN GUM, TOCOPHEROL, ETHYLHEXYLGLYCERIN, CAPRYLYL GLYCOL
BRN: WATER (AQUA), IRON OXIDES (CI 77499), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, STYRENE/ACRYLATES COPOLYMER, GLYCERYL STEARATE, MYRICA PUBESCENS FRUIT WAX, STEARIC ACID, GLYCERIN, PROPANEDIOL, COPERNICIA CERIFERA WAX, ACRYLATES COPOLYMER, VP/EICOSENE COPOLYMER, RHUS SUCCEDANEA FRUIT WAX, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, AMINOMETHYL PROPANEDIOL, XANTHAN GUM, TOCOPHEROL, ETHYLHEXYLGLYCERIN, CAPRYLYL GLYCOL

Certified carbon neutral product

Certified CarbonNeutral®

Our cosmetics are certified CarbonNeutral® by the CarbonNeutral Protocol, the leading global framework for carbon neutrality.

Reducing our impact

Reducing Our Impact

Compared to the industry standard, our cosmetics have a 78% smaller carbon footprint after 25 refills. We offset our carbon emissions by planting trees for every Izzy purchased.

Customer Reviews

Based on 130 reviews
72%
(94)
15%
(20)
9%
(12)
3%
(4)
0%
(0)
C
C.M.
Above and beyond my expectations!

I’m really picky about mascara, but the Izzy Zero Waste Mascara is incredible. The brush is well formed and helps the mascara go on smoothly, with no clumps even after multiple layers. It survived a workout, an afternoon at the beach, and a quick cry with no smudging, but still came off easily with remover later that night. I have recommended this to everyone I know, and immediately upgraded to the subscription plan so I’m never without.

M
Mauna
Great concept, execution could be tweaked

First, I’ve had this mascara for about a week now and I love the concept of swapping them out every few months without the waste! I’m a pretty minimalist makeup user, and depending on the day I’ll just throw mascara on and call it good. The mascara is quite nice, dark, and lasts all day, but I’m not at all a fan of the brush - the mascara gets kind of caked onto it and it’s hard to apply the mascara evenly. I’d love if there were different brush options to try out!

J
Jennifer

Smudged

M
Millie
What Works, What Doesn't

The first two mascaras I purchased were through another online store. Both took a long time to ship. I thought it may have been the store I was purchasing from, so I ordered directly from Izzy this time. Here's the progress so far:
March 5th, placed order
March 13th, shipping label created, USPS has not received the items
March 16th (today), still waiting for the items to ship, USPS has not received them

Izzy has a 90 day limit before the tube needs to be returned. Add to this deadline the fact that it seems to take weeks before it's even shipped, you actually have less time to use it up.

The mascara itself has rich color, adds length and body. Some reviews say it smudges on lower lashes; I only use it on upper lids, can't say about lower lashes. I love the quality, for me it does not smudge, burn my eyes, or flake, lasts all day and looks great.

Room for improvements:
-The "plastic free" statement is misleading. Inner tube, bristles, and applicator stick are plastic. Would love to see stainless steel applicators used instead.
-Note entirely "Zero Waste". The brush comes out with an excess amount of mascara; it would be an improvement to narrow the tube's opening a tad so as to waste less product. Also, the size of the mascara tube is more than I use in 90 days, and the lengthy wait before it's shipped shortens that time, so I will end up returning a partially used mascara; all that product (and my $40) will be discarded. Again, not "Waste Free". Smaller tubes, maybe?

K
Krystina
Finally - truly sustainable mascara I can feel good about!

I've been using Izzy mascara for almost two years now and have never looked back. I have really high standards for sustainability, and Izzy checks all the boxes - plus the mascara actually ~works~. I don't wear much makeup these days, but a quick couple of swipes of the mascara and I'm good to go. I appreciate the subscription feature, too, as I have a reallllll bad habit of using things WELL past when I should. After my first couple of orders, I did switch my interval to 4 months instead of 3, only because I don't wear makeup every day and don't go through it that quickly, and I loved how easy it was to make that change. I added a lip gloss onto my subscription in my last order because the mascara has been so lovely and it's just as great. Thank you for making such great products and for being so intentional about sustainability (truly my top priority).