Zero Waste Mascara


6.5 ML

Let your lashes get loud with a lustrous coat of dramatic volume that you can feel good about. Buildable, clean, cruelty-free, vegan-friendly, and zero waste.


Purchase Options

Ready to go steady? Become a Zero Waste member, and you'll receive a sterilized and refilled mascara every three months with a prepaid reusable return mailer for your empty Izzy.

Zero Waste Memberships

Commitment issues? Choose this option to purchase a one-time mascara.

How It Works

Choose Your Option

We offer three purchase options so you can choose the one that’s right for you. All options come with a three-month supply of our volume-boosting zero waste mascara, while the Eco Hero and Eco Icon Zero Waste memberships include refills. You can always add refills to your one-time purchase, and you can change or cancel your membership at any time.

Get Your Izzy

After picking your plan, you’ll receive your Izzy in a reusable mailer. A scannable QR code on the mailer will take you to the Izzy website, where you can easily access information about our mascara, memberships and zero waste policy.

Send It Back

If you’ve purchased a membership, you’ll receive a sterilized and refilled mascara every three months with a prepaid reusable return mailer for your empty Izzy.


Key Ingredients

Advanced polymers and volumizing microfibers wrap around each lash for visible lengthening, strengthening and definition comparable to lash extensions. Jasmine wax and rice wax soften, condition and nourish lashes with continuous moisture so they don’t dry out or break off.

Zero Waste

Not only does our mascara come with zero outer packaging, but every component–from the stainless steel tube to the applicator to the wiper–is 100% reusable and recyclable. Compared to the industry standard, our mascara uses 94% less plastic and has a 78% smaller carbon footprint after 25 refills. The more you reuse your mascara, the smaller our relative carbon footprint becomes over time. Izzy Zero Waste Mascara is a certified CarbonNeutral® product in accordance with The CarbonNeutral Protocol, the leading global framework for carbon neutrality.

Suggested Usage


Look up, place the wand at the base of your upper lashes, and gently wiggle it back and forth until the base of each lash is evenly coated. Moving slowly to avoid clumping, pull the wand up until lashes are evenly coated from base to tip. One coat provides natural-looking length and volume. For a more dramatic look, apply additional coats as needed.


Wipe off any excess product on the edge of the tube prior to application. To prevent drying out the product, avoid pumping the wand in and out of the tube. Switching out your mascara every three months can help combat dryness, redness and irritation from bacterial buildup or environmental stressors like wildfire smoke and pollution.

Cruelty-Free / Vegan-Friendly

Zero Waste


Reduce, Reuse, Recycle

Ethical Sourcing

Small Carbon Footprint

Sustainable Business

Eco-Friendly Packaging


Aqua (Water), Glycerin Glyceryl Stearate SE, Cellulose, Jasminum Grandiflorum Flower Cera (Jasmine Wax), Copernicia Cerifera Cera (Carnauba Wax), C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Oryza Sativa Cera (Rice Bran Wax), Benzyl Alcohol, Hydroxyethylcellulose, Sodium Hydroxide, Magnesium Aluminum Silicate, Ricinus Communis Seed Oil (Castor Seed Oil), Helianthus Annuus Seed Oil (Sunflower Seed Oil), Dehydroacetic Acid, Polysorbate 60, Disodium Phosphate, Sodium Phosphate

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