Full glam is out. Natural makeup looks are in. Red carpet attendees are trading bright lips and bold brows for light blush and neutral lips. With “no-makeup-makeup” trending across social media platforms, skincare enthusiasts are ditching the heavy palette for timeless and empowering natural makeup looks.
How to Apply Makeup That Looks Natural
Natural makeup looks are created using a combination of high-quality formulations and strategically placed products that enhance natural beauty. From glowing skin to rosy cheeks, here’s how to master a no-makeup-makeup look in six simple steps:
Step 1: Prep Your Canvas
Good news for skincare enthusiasts: skincare is the single most important part of any natural makeup look. Since natural makeup looks rely on a flawless base, hydrating skincare is a non-negotiable element of any no-makeup-makeup look.
The Izzy Dew Bomb is a hydration powerhouse that creates the perfect canvas. Formulated from a concentrated dose of triple-layer hyaluronic acid, calming geranium, and nourishing argan oil, the dewy formula not only hydrates but also provides a subtle luminosity, giving your skin the healthy glow that’s a staple in any natural makeup look.
With a healthy, hydrated canvas, you can skip foundation, making your new-found glow the focal point of your no-makeup-makeup look.
Step 2: Color
Zero Waste Lip + Cheek Hue gives your lips and cheeks a rosy, natural-looking flush and a healthy glow. With buildable coverage, the Cheek Hue is the perfect accompaniment to any natural makeup look for a customizable splash of color.
Application tip: use a blush brush to dab the product onto the apples of your cheeks and blend softly for a seamless, natural finish.
Step 3: Illuminate
To mimic the natural play of light on your face, choose a light and buildable highlighter that adds natural, effortless radiance. Apply Izzy’s Zero Waste Highlighter strategically on the high points of your face – your cheekbones, the bridge of your nose, and the cupid's bow – for a natural makeup look that enhances the natural beauty of your features.
Application tip: use the tips of your fingers to lightly stipple the product onto your skin.
Step 4: Frame Your Eyes
Eyes are the windows to the soul. Natural makeup looks ditch overpowering eyeshadow and liners for subtle eyelash definition. A light wash of mascara will thicken and lengthen the eyelashes to frame the shape and color of your eyes. Available in both Black and Brown, Izzy’s Zero Waste Mascara lifts and curls lashes without clumping for barely-there definition.
Application tip: wiggle the wand at the base of your lashes to create depth and volume.
Step 5: Perfect Your Brows
Bushy brows are back and bolder than ever. With eyebrow lamination growing in popularity, fluffy brows are a staple in any natural makeup look. Shape, sculpt, and secure your brows with Izzy’s Brow Gel. Enriched with nourishing botanicals, the gel tames unruly brows while adding a hint of color. Available in four shades, the Brow Gel tames unruly brows for a flawlessly natural makeup look.
Application tip: use short, upward strokes to mimic the look of natural hairs without uncomfortable stiffening, unsightly clumps, or inconvenient flaking.
Step 6: Finishing Touches
The last step of any natural makeup look is to enhance the natural shape of your lips with a subtle sheen. Repurpose Izzy’s Zero Waste Lip + Cheek Hue for a natural-looking, barely-there tint of color.
For a high-shine look, Izzy’s Zero Waste Lip Gloss is available in two shades – DMG CTRL and NTRL GLD – for lasting gloss and hydration. For a more subtle natural makeup look, Izzy’s Zero Waste Glossy Lip Butter keeps lips hydrated and pillowy soft all day with a natural-shine finish.
Application tip: use the wand or your fingers to achieve a light sheen.
Additional Tips for Flawlessly Natural Makeup Looks
From creating the ideal application order to mastering natural application techniques, there are a lot of factors that go into getting flawlessly natural makeup looks. Luckily, knowing how to apply makeup that looks natural isn’t rocket science, but a skill that can be learned quickly and easily with the right tips and tricks.
Prioritise High-Quality Products
Often including nourishing ingredients to support your skincare routine and maintain a beautiful skin-like finish, high-quality formulations are the key to any barely-there natural makeup look.
Izzy’s entire range of products is formulated using the same ingredients as many top luxury brands, ensuring a flawless finish. In addition, to being incredible quality, all Izzy products are clean, cruelty-free, vegan-friendly, and free of gluten, GMOs, alcohol, oil, parabens, phthalates, silicone, and talc, making them the perfect choice for any natural makeup look.
Stick to One Formulation
Combining liquid and powder formulations – i.e. a liquid blush paired with a powder concealer – can cause clumps and flakes. Opting for the same formulation for one look makes it easier to seamlessly blend products and achieve a natural combination of color and glow.
Natural Makeup Looks with Izzy
A leader in zero-waste skincare, Izzy celebrates natural makeup looks as a way to celebrate unique beauty in an eco-friendly and sustainable way. No-makeup-makeup is more than just a trend – it's a timeless and empowering expression of one's authentic self.
Embrace the process, enjoy the journey, and let Izzy be your companion in a quest for beauty that feels as good as it looks.