Zero Waste Mascara

BLK

6.5 ML

Say yes to loud, luscious lashes–and no to plastic waste–with this premium sustainable mascara. Clean, buildable and endlessly refillable, our Zero Waste Mascara gives lashes a lustrous coat of dramatic volume that you can feel good about. Cruelty-free, vegan-friendly and CarbonNeutral® for minimal impact to the environment.

Voted #1 by Oprah Daily

Starting at $22
Color

Zero Waste Mascara

Add fullness, length and lift for big, fanned-out lashes that practically hit your browbone.

How It Works

how it works step 1

Choose Your Option

All purchase options come with a 90-day supply of mascara. Only memberships include refills. You can always add refills to your one-time purchase, and you can change or cancel your membership at any time.

step 2

Get Your Izzy

Your mascara comes in a Zero Waste Reusable Shipper with no outer packaging. A scannable QR code on the shipper will take you to our site, where you can easily access information about our mascara, memberships and zero waste policy.

step 3

Send It Back

Approximately 90 days after your purchase, we'll email you a reminder to send your empty Izzy back in your reusable shipper. Members receive a sterilized and refilled mascara every 90 days. To save the planet and a $30 restocking fee, don't discard your empty mascara or reusable shipper.

Features

Key Ingredients

Advanced polymers and volumizing microfibers wrap around each lash for visible lengthening, strengthening and definition comparable to lash extensions. Sunflower seed wax and jasmine extract soften, condition and nourish lashes with continuous moisture so they don’t dry out or break off.

Zero Waste

Not only does our mascara come with zero outer packaging, but every component–from the stainless steel tube to the applicator to the wiper–is 100% reusable and recyclable. Compared to the industry standard, our mascara uses 94% less plastic and has a 78% smaller carbon footprint after 25 refills. The more you reuse your mascara, the smaller our relative carbon footprint becomes over time. Izzy Zero Waste Mascara is a certified CarbonNeutral® product in accordance with The CarbonNeutral Protocol, the leading global framework for carbon neutrality.

Suggested Usage

Application

The proprietary High-Fidelity Wave Brush features a dip in the middle for mess-free application that builds all lash types upward and outward without caking or clumping. Look up, place the brush at the base of your upper lashes, and gently wiggle it back and forth until the base of each lash is evenly coated. Moving slowly to avoid clumping, pull the brush up until lashes are evenly coated from base to tip. One coat provides natural-looking length and volume. For a more dramatic look, apply additional coats as needed.

Tips

Wipe off any excess product on the edge of the tube prior to application. To prevent drying out the product, avoid pumping the wand in and out of the tube. Switching out your mascara every three months can help combat dryness, redness and irritation from bacterial buildup or environmental stressors like wildfire smoke and pollution.

Why Izzy Is So Different

Cruelty-Free / Vegan-Friendly

Zero Waste

Gluten-Free

Reduce, Reuse, Recycle

Ethical Sourcing

Sustainable Business

Eco-Friendly Packaging

Ingredients

BLK: WATER (AQUA), IRON OXIDES (CI 77499), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, STYRENE/ACRYLATES COPOLYMER, GLYCERYL STEARATE, MYRICA PUBESCENS FRUIT WAX, STEARIC ACID, GLYCERIN, PROPANEDIOL, COPERNICIA CERIFERA WAX, ACRYLATES COPOLYMER, VP/EICOSENE COPOLYMER, RHUS SUCCEDANEA FRUIT WAX, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, AMINOMETHYL PROPANEDIOL, XANTHAN GUM, TOCOPHEROL, ETHYLHEXYLGLYCERIN, CAPRYLYL GLYCOL
BRN: WATER (AQUA), IRON OXIDES (CI 77499), HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, STYRENE/ACRYLATES COPOLYMER, GLYCERYL STEARATE, MYRICA PUBESCENS FRUIT WAX, STEARIC ACID, GLYCERIN, PROPANEDIOL, COPERNICIA CERIFERA WAX, ACRYLATES COPOLYMER, VP/EICOSENE COPOLYMER, RHUS SUCCEDANEA FRUIT WAX, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, AMINOMETHYL PROPANEDIOL, XANTHAN GUM, TOCOPHEROL, ETHYLHEXYLGLYCERIN, CAPRYLYL GLYCOL

Certified carbon neutral product

Certified CarbonNeutral®

Our cosmetics are certified CarbonNeutral® by the CarbonNeutral Protocol, the leading global framework for carbon neutrality.

Reducing our impact

Reducing Our Impact

Compared to the industry standard, our cosmetics have a 78% smaller carbon footprint after 25 refills. We offset our carbon emissions by planting trees for every Izzy purchased.

Reviews

NO GOING
BACK!

Five stars

Dilek Y.

This mascara has been a GAME CHANGER! Not only is it beautifully (and sustainably) packaged but the formulation is amazing. It lengthens and curls the perfect amount! As a full time working mom, I never remember to replace my mascara so this has put me at so much ease knowing I don't have to worry about that anymore. Returning the package is easy and we just do a quick drop off on one of our walks! I've recommended Izzy to everyone - seriously LOVE IT!

THIS IS
IT!

Five stars

Sarah

Good clean mascaras are hard to come by-- especially ones that are also planet friendly. From the luxe stainless steel packaging to the clean and vegan formula, I will for sure upgrade to a membership from here. Love this brand and what it stands for!

Absolute
Must
Add

Five stars

Meghan J.

From the sleek design to the custom applicator, I don't know where to start. Finally a mascara that meshes beauty and aesthetic, the applicator is not only a conversational piece but backs up all the hype. The mascara itself makes me not only feel luxurious but I look luxurious, it is the new fix for fake lashes ladies.

MUST
HAVE

Five stars

Priscila Herrera

I am fascinated by the brands commitment to changing the world, and focusing on reusable sustainable make up brand. The mascara its self is so volumizing and it keeps them looking fabulous all day. I love how black the mascara it is as it gives that perfect look enhancing my lashes. If you have not tried it I suggest you do. 😉 love love love it!! Would recommend 1000 times

See All Reviews

Customer Reviews

Based on 134 reviews
71%
(95)
15%
(20)
9%
(12)
4%
(6)
1%
(1)
S
ShiAnn
Flaky and too thick

Hard to apply because formula is so thick and it barely coats lashes. Also extremely flaky with tons of fall out.
I was a user of this years ago and stopped using it after I found a low waste alternative that was a better formula. However when that other company changed their formula I came back to Izzy to see what they were doing and decided to try it again and regret it. especially because the price went up significantly since I used it a few years ago

T
Tera L.
Flakes Too Much

I was really ready to love this mascara with my whole heart, because it is vegan and zero waste. I was so happy with the re-usable pouch it was mailed in, and the metal mascara tube, and the way the mascara glided onto my lashes.

But unfortunately, after only a couple of hours, there are tiny mascara flakes underneath my eyes. I tried using only one coat or two - it flakes both ways.

Please keep up the great work on sustainability, thank you for that. I hope one day the formula changes so that flakes are kept to a minimum or to zero.

G
GreenGladys
I love this bag, this system, and this product

I won't ever buy another mascara again. I currently have two wands -- one at home and one in my bag -- and I swap them out every four months. My eyes never get itchy anymore (and I have dry eyes). The product also comes off easily, but doesn't smear everywhere when it shouldn't. I hope more companies learn from Izzy!

L
Lindsey Jameson
Never Received Item

I placed my order 30 days ago and never received the item. Over two weeks after purchase I finally received an email saying my order was on it's way but 8 days after that when using the tracking number provided it said that my order was still awaiting shipment. A few days later the mailer was in my mailbox with no notice that it had even been shipped and when opening the mailer only one out of the two products I purchased was in the mailer. The brow gel was there but was missing the mascara. I have sent two emails trying to figure out what was going on with my order with no reply. I really love the idea of this company and was so excited to try them out but this was a horrible first experience. Mistakes happen but the lack of communication and no resolution of the problem is incredibly frustrating and makes me extremely hesitant to give this company a second chance.

C
C.M.
Above and beyond my expectations!

I’m really picky about mascara, but the Izzy Zero Waste Mascara is incredible. The brush is well formed and helps the mascara go on smoothly, with no clumps even after multiple layers. It survived a workout, an afternoon at the beach, and a quick cry with no smudging, but still came off easily with remover later that night. I have recommended this to everyone I know, and immediately upgraded to the subscription plan so I’m never without.