Zero Waste Mascara

Reinvent. Refill. Reuse.

Endlessly Refillable Makeup

Our stainless-steel tubes are medical-grade, American-made, and designed to be cleaned and refilled up to 10,000 times.

EWG Verified

Every Izzy formula meets the rigorous standards of the Environmental Working Group (EWG), so you can trust what’s going on your skin.

Closed Loop Shipping

Izzy beauty products are shipped in reusable mailers made from upcycled materials, meaning there’s no outer packaging.

Certified CarbonNeutral®

Our product lifecycle is CarbonNeutral® certified, meaning we measure, reduce, and offset all carbon emissions, keeping your beauty routine eco-friendly.

Formulated for Performance

Izzy products are made with the same filler that currently serves some of the world’s leading prestige beauty brands, but they are clean, cruelty-free, vegan-friendly, and free of gluten, GMOs, alcohol, oil, parabens, phthalates, silicone, and talc.

Award Winning Beauty

We innovated to create truly zero waste makeup, but that’s not the only great thing about Izzy. It’s also really good makeup... and we’ve got the awards to prove it.

Customer Reviews

Based on 160 reviews
71%
(114)
14%
(22)
8%
(13)
6%
(9)
1%
(2)
L
Lyn
Unpleasantly surprised.

I absolutely love the idea of this product and company. I was so excited to find this and was thrilled to purchase their mascara. Got it in my reusable mailer and knew this company gets it. Unfortunately, they failed to advertise that their mascara is waterproof, I read the product description, the wholepage, and no where did I see that. I abhor waterproof mascara. This means I have to buy a different product (that probably comes in plastic which is the whole point of this company- NOT to buy single use plastics), and 9 times out of ten, my eyes get irritated. So just super bummed that I won’t be continuing to support this idea. Because I genuinely love it. Just hate that I hate the product. Would also be nice if it came in another color option. If you’re a fan of waterproof, black mascara, this is the one.

C
Cynthia
I love this mascara

I love this mascara. It goes on smoothly and stays in place. Also, the aluminum case feels substantial. A step up and its sustainable too.

G
Gwen
Infinite love for Izzy mascara

I love this mascara and have used it exclusively for the past 4-5 years. Not only is this company one I believe in, but the product itself is superior. Fair price for the quality and the zero waste aspect. Numerous times over the years there have been comments on how my eyelashes always look flawless. The receiving and returning of the shipping pouches&steel tubes is so easy-return slip included in the pouch. Customer service is personable and responsive. Love love love.

C
Chantelle

This mascara performs beautifully and the subscription options ensurea that I maintain good hygiene while never running out. Highly recommended!

S
Sara Robinson
Thick and smooth

I have been using this mascara since 2022. It's high quality and works beautifully.

Product FAQs

Zero waste refers to a philosophy that aims to prevent waste from being sent to landfills and incineration facilities by redesigning resource life cycles so that all products are reused.

Izzy ensures that nothing from our manufacturing, marketing, and distribution processes ends up as waste. We focus on reducing, reusing, recycling, and composting, utilizing refillable stainless steel makeup tubes and reusable shippers that you return when you are done with your products.

Unlike many brands that aim to reduce waste, Izzy achieves zero waste by eliminating plastic, cardboard, and disposable packaging. Our local manufacturing within a 400-mile radius in the Northeastern US also contributes to a significantly smaller carbon footprint.

Plastic has persisted in the environment for centuries, contributing to pollution and harming wildlife. Izzy eliminates plastic components in our products to reduce environmental impact.

Yes, Izzy products are 100% cruelty-free and vegan-friendly, contain no animal-derived ingredients, and have never been tested on animals.

Our products are free from harmful ingredients such as sulfates, parabens, formaldehyde, phthalates, mineral oil, and many others, ensuring a clean and safe beauty experience.

Izzy employs a patent-pending triple cleaning process that is medical-grade, effectively removing all bacteria and contaminants from returned products before refilling.

Regular replacement helps prevent dryness, redness, and irritation caused by bacterial buildup, ensuring optimal performance and hygiene.

The subtle scent comes from the jasmine wax in our formula, which conditions lashes while providing a gentle fragrance.

Not returning your Izzy mascara and shipper results in a $25 restocking fee for the mascara and a $5 fee for the shipper, as these items are designed for long-term reuse.

It’s simple! Visit our refill page, provide us with your details, and we’ll email you a USPS return label.