It’s more than a decade since Cara Delevingne made her catwalk debut and encouraged beauty enthusiasts across the world to embrace bold, brushy brows. Though fashion trends have changed drastically in the years since, one thing has remained at the forefront of our attention: eyebrows.
Whether your brow of choice is strikingly staged or fluffy and free, eyebrows have the power to dramatically alter your appearance. With transformative potential, brow grooming has become a staple part of any beauty regime – starting with brow gel: the little pocket rocket that cures all brow-related woes.
What Is Brow Gel?
Brow gel is designed to style, shape, and secure eyebrows in place. It tames unruly hairs, defines brow shape, and keeps them in place all day long. Eyebrow gel is often available in a variety of tints to add depth and dimension to sparse patches.
Who Should Use Eyebrow Gel?
Brow gel is highly versatile, making it a staple item in anyone’s makeup bag. Whether you have sparse brows that need shaping and filling or thick brows that need taming, brow gel can do it all. Seriously – there’s a brow gel formula to suit practically every need and aesthetic.
Can I Use Brow Gel for Sparse Brows?
Brow gel is a fantastic product for sparse brows. The gel formula helps to thicken individual brow hairs and conceal stubborn sparse spots where hair refuses to grow. Tinted brow gels are especially helpful for sparse brows, helping to conceal sparse areas and give the illusion of fuller-looking brows for a beautiful, barely-there makeup look.
Top tip: if you suffer from super sparse brows, start by filling in your brows with a brow pencil and topping them up with a sculpting brow gel to achieve the ultimate depth and definition.
Can I Use Brow Gel for Unruly Brows?
Eyebrow gel is the go-to product to smooth and perfect thicker brows that refuse to be tamed. The gel formula helps to set eyebrows in place and keep them there for hours at a time without unwanted movement.
How to Choose the Best Brow Gel
With lots of different brow gels available to choose from, it’s not always easy to find the one you gel with – pun intended. When looking for a new eyebrow gel, consider:
Wear Time
If your priority is to keep your brows in place through a heavy gym session or a full day at work, take into account the product’s durability. Remember, however, that long-lasting hold can feel rigid, heavy, and uncomfortable.
If, on the other hand, your goal is to achieve natural-looking brows, opt for a brow gel that prioritizes flexible hold to create subtle definition.
Environmental Impact
The beauty industry has a serious plastic problem – one that’s exacerbated by the use of single-use plastics. Opting for refillable eyebrow gels is a great way to minimize plastic pollution and practice consuming in a more eco-friendly manner.
Izzy’s Zero Waste Brow Gel
Izzy’s Zero Waste Brow Gel presents the perfect way to brow out of polluting the planet without sacrificing product quality. The winner of the Good Housekeeping 2023 Sustainable Innovation Award, the Zero Waste Brow Gel is clean, cruelty-free, vegan-friendly, and CarbonNeutral® for minimal impact on the environment.
How to Use Izzy’s Zero Waste Brow Gel
The best thing about Izzy’s Zero Waste Brow Gel is how easy it is to use. All it takes is three simple steps:
Step 1: Prep Your Brows
Before you even consider applying brow gel, you need to prep your brows. The aim is to remove any excess dirt and oils that have built up and establish a clean canvas that allows your eyebrow gel to do its job properly.
If applying in the morning, follow your normal skincare routine. If applying later on in the day, use a makeup wipe or face cloth to gently cleanse your brows. Pat your eyebrows dry with a clean towel.
Step 2: Apply the Product
Now you’re ready to apply the brow gel. Start by removing the wand and wiping off excess product on the edge of the tube. Now, use the wand to apply an even layer directly onto brow hairs in short, upward strokes to fluff, shape, and sculpt.
Top tip: for full and fluffy-looking brows, start by brushing your eyebrow hairs from tip to root (in the opposite direction of growth) before brushing them again in the direction of growth. This helps to stiffen your brows for extra thickness that will help to conceal sparse areas.
Step 3: Maintenance
To get the most out of your eyebrow gel, replace it every 3 months. This will help to combat bacterial buildup and prevent the spread of germs.
Also avoid pumping the wand in and out of the tube. Instead, wipe off just enough product on the side of the tube to leave the optimal amount per application. This will prevent the brow gel from drying out.
Brow Gel is Changing the Game
From concealing sparse areas to defining the shape of your brows, eyebrow gels are the ultimate multitasker and an essential part of any beauty bag. Offering both practicality and style, brow gel effortlessly shapes and defines brows to complete any natural makeup look.
