Zero waste refers to a philosophy that aims to prevent waste from being sent to landfills and incineration facilities by redesigning resource life cycles so that all products are reused.

Izzy ensures that nothing from our manufacturing, marketing, and distribution processes ends up as waste. We focus on reducing, reusing, recycling, and composting, utilizing refillable stainless steel makeup tubes and reusable shippers that you return when you are done with your products.

Unlike many brands that aim to reduce waste, Izzy achieves zero waste by eliminating plastic, cardboard, and disposable packaging. Our local manufacturing within a 400-mile radius in the Northeastern US also contributes to a significantly smaller carbon footprint.

Plastic has persisted in the environment for centuries, contributing to pollution and harming wildlife. Izzy eliminates plastic components in our products to reduce environmental impact.

Yes, Izzy products are 100% cruelty-free and vegan-friendly, contain no animal-derived ingredients, and have never been tested on animals.

Our products are free from harmful ingredients such as sulfates, parabens, formaldehyde, phthalates, mineral oil, and many others, ensuring a clean and safe beauty experience.

Izzy employs a patent-pending triple cleaning process that is medical-grade, effectively removing all bacteria and contaminants from returned products before refilling.

Regular replacement helps prevent dryness, redness, and irritation caused by bacterial buildup, ensuring optimal performance and hygiene.

The subtle scent comes from the jasmine wax in our formula, which conditions lashes while providing a gentle fragrance.

Not returning your Izzy mascara and shipper results in a $25 restocking fee for the mascara and a $5 fee for the shipper, as these items are designed for long-term reuse.

It’s simple! Visit our refill page, provide us with your details, and we’ll email you a USPS return label.

A standard tube contains enough product to last 90 days with daily use. This timeframe aligns with general ophthalmologist recommendations to replace mascara every 3 months to prevent bacterial buildup. Subscribers automatically receive their fresh, sterilized replacement tube right around the 90-day mark.

The EWG-verified formula balances high performance with clean ingredients. It uses natural plant waxes and clay to provide lift, volume, and depth without the plastic polymers or silicones typically used to waterproof traditional mascaras. While it resists normal, day-to-day wear without flaking, it is water-resistant rather than completely waterproof. This ensures it wipes away easily during routine cleansing without harsh scrubbing.

To ensure complete consumer safety, the plastic performance bristles on the wand are not washed and re-sent. When a returned tube arrives at the facility, the plastic brush is separated and sent to a specialized recycling partner where it is melted down into industrial plastic pellets. The stainless steel wand stem and the exterior tube are the components that undergo medical-grade sterilization and get refilled.

The Brow Gel is engineered to be flexible across multiple hair tones. It comes in four distinct options: Clear (CLR) for transparent hold across all hair colors; Blonde (BLND) for light blonde, dark blonde, or platinum hair; Medium Brown (MED BRN) for light brown, medium brown, or dark blonde hair looking for deeper contrast; and Brown Black (BRN BLK) designed for dark brown, espresso, and black hair.

No. Unlike conventional brow gels that use heavy synthetic glues, this formula relies on natural, ethically sourced plant waxes. It provides a flexible, all-day hold that keeps brow hairs in place while leaving them soft to the touch.

The formula is a hybrid—behaving like a deeply moisturizing lip balm but finishing with the high-shine look of a gloss. It utilizes a base of nourishing plant oils and butter that sinks into the skin to repair chapped lips, avoiding the heavy, sticky petroleum byproducts common in mass-market glosses.

While the Lip Butter is primarily formulated for hydration and shine on the lips, Izzy also offers a sister product called the Lip + Cheek Hue. If your customers are looking for a multi-use product that delivers a buildable, flushed tint to both the lips and the cheekbones, the Lip + Cheek Hue is the better recommendation.