Zero Waste Brow Gel

Reinvent. Refill. Reuse.

Endlessly Refillable Makeup

Our stainless-steel tubes are medical-grade, American-made, and designed to be cleaned and refilled up to 10,000 times.

EWG Verified

Every Izzy formula meets the rigorous standards of the Environmental Working Group (EWG), so you can trust what’s going on your skin.

Closed Loop Shipping

Izzy beauty products are shipped in reusable mailers made from upcycled materials, meaning there’s no outer packaging.

Certified CarbonNeutral®

Our product lifecycle is CarbonNeutral® certified, meaning we measure, reduce, and offset all carbon emissions, keeping your beauty routine eco-friendly.

Formulated for Performance

Izzy products are made with the same filler that currently serves some of the world’s leading prestige beauty brands, but they are clean, cruelty-free, vegan-friendly, and free of gluten, GMOs, alcohol, oil, parabens, phthalates, silicone, and talc.

Award Winning Beauty

We innovated to create truly zero waste makeup, but that’s not the only great thing about Izzy. It’s also really good makeup... and we’ve got the awards to prove it.

Customer Reviews

Based on 56 reviews
77%
(43)
7%
(4)
5%
(3)
5%
(3)
5%
(3)
R
Ramona Jagger
Great Product

I’m super happy with this brow gel. It holds well, and drys quickly without flaking. The brush size is also small enough that I have control when shaping my brows. It is a small container, but should last a few months even with daily use. Excited to curate a zero waste beauty routine!

T
Trina Osman

I really like it!

V
Valentyna Pavsyukova

Did help much

N
Nikkita Gibson
Decent, flexible hold, terrible customer service.

I like the product enough, it does flake a little bit at the end of a long day. It is more comfortable than other products I've tried though, and the flake seems to come with my personal habit of scowling when I'm concentrating.

I asked a question more than a month ago about adding this to what I thought was an existing subscription. Turns out I wasn't subscribed, but I had to figure that out on my own because no one replied. When I realized this and ordered, I got an email that my order had been placed, but then it didn't ship for over a week. When I emailed customer service, I, again, got no reply, but my order did ship about 48 hours after that. I love the concept, so I'll stick around until someone with better customer service enters the game, but Izzy, I am very much NOT a loyal customer due to the lack of basic communication.

C
Chantelle Sims
The Perfect Frame

Appreciate the range of colors - the blonde is perfect for me. (I’m an Ash Blonde). The gel provides a good shaping hold but stays soft feeling. No crunchy brows! And the sleek metal packaging is my favorite on the market.

Product FAQs

Zero waste refers to a philosophy that aims to prevent waste from being sent to landfills and incineration facilities by redesigning resource life cycles so that all products are reused.

Izzy ensures that nothing from our manufacturing, marketing, and distribution processes ends up as waste. We focus on reducing, reusing, recycling, and composting, utilizing refillable stainless steel makeup tubes and reusable shippers that you return when you are done with your products.

Unlike many brands that aim to reduce waste, Izzy achieves zero waste by eliminating plastic, cardboard, and disposable packaging. Our local manufacturing within a 400-mile radius in the Northeastern US also contributes to a significantly smaller carbon footprint.

Plastic has persisted in the environment for centuries, contributing to pollution and harming wildlife. Izzy eliminates plastic components in our products to reduce environmental impact.

Yes, Izzy products are 100% cruelty-free and vegan-friendly, contain no animal-derived ingredients, and have never been tested on animals.

Our products are free from harmful ingredients such as sulfates, parabens, formaldehyde, phthalates, mineral oil, and many others, ensuring a clean and safe beauty experience.

Izzy employs a patent-pending triple cleaning process that is medical-grade, effectively removing all bacteria and contaminants from returned products before refilling.

Regular replacement helps prevent dryness, redness, and irritation caused by bacterial buildup, ensuring optimal performance and hygiene.

The subtle scent comes from the jasmine wax in our formula, which conditions lashes while providing a gentle fragrance.

Not returning your Izzy mascara and shipper results in a $25 restocking fee for the mascara and a $5 fee for the shipper, as these items are designed for long-term reuse.

It’s simple! Visit our refill page, provide us with your details, and we’ll email you a USPS return label.